Where the lines cross.
Design that begins with understanding and ends when there’s nothing left to take away.
View selected work Start a conversation
Brand identity and web · San José, Costa Rica
Work
Studio
noda comes from nodo, node: the point where lines cross. The business, the people behind it and the form that tells it. Every project starts by finding that crossing.
Ten-plus years in Central American agencies, across design, media and project lead, for brands like Heineken, Amazon and Grupo Monge. Now it’s one table: you talk directly to the person designing.
Based in Costa Rica. Same workday as Chicago. Bilingual by default.
- Visual identity
- Rebranding
- Naming
- Editorial
- Web
Before noda, at agencies: Heineken · Amazon · Grupo Monge · Cemaco
Process
- 01ListenThe business, the people and the context, before any sketch.(E.g. interviews, a visit to the business, an audit of what already exists)
- 02SortWhat matters up front, the rest out. That’s where the idea comes from.(E.g. competitive map, brand platform, the idea in one sentence)
- 03DrawThe form and its rules.(E.g. sketches, mark, type, color, applications)
- 04Let goSo the work can walk on its own.(E.g. master files, brand guidelines, a handoff session)
Got something in the works?
Let’s talk
Coffee’s on me (Costa Rican, naturally), in San José or over a call.